ABOUT TIP ::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::

TIP started as an Idea to Integrate Entertainment  and Pro Athlete Celebrities with businesses who were looking to promote themselves outside the box of normal PR and advertising methods and 
The idea was to give exposure to both parties while selling product and selling celebrity as something more than just the genre they were currently in.

By doing so both parties were able to double dip on their exposure and make money instead of spending it on P.R. and advertising.

The first adventure into this was using Jim Best (Roscoe, Dukes of Hazard) likeness and voice on a Rod & Reel combo for Bass Pro Shop. Not only did this allow Bass Pro the ability to sell product it put Jim Best in front of 7000 of out doors man who may or may not have seen him on television.
The first project with Tracy Byrd involved Fishing Lures named after song titles and giving Tracy the opportunity to make money off of the endorsement, but also open an avenue to continue a career after music. This also made the lure company much more valuable to its customer base.

One of the most interesting aspects of this approach is that the different personalities involved came to us after seeing some of the things we had done.  We have never really gone after a client.

The impact of seeing these “Celebrities” outside their normal environment is very powerful both for the celebrity and the entity using them, greatly enhancing their original career as well as providing New Opportunities for both parties.

ABOUT STEVE GARNER